CELEBRITIES

This section is an overview of celebrity product placement. My preferred style is "brand organic". The goal is to merchandise the gifted pieces to appeal to a brand selected talent's personal style and deftly deliver them. After that -"nature takes its course". If they genuinely adore the selected product - they will wear it from a position of "organic affinity" for the brand. At that point, the press, media and bloggers do what they do...